Why Apple has been a great ally in the fight against climate change
Apple has taken a very different approach to tackling climate change than other technology companies, which has meant that the company has not only fought for environmental causes, but has also been a significant financial supporter of some of the world’s biggest organisations.
In its annual report to shareholders, Apple said it would not “participate in any climate change or other environmental efforts that conflict with its core values”.
Instead, the company said it was committed to helping its customers “avoid, mitigate, and adapt to the consequences of climate change”.
Apple’s chief executive, Tim Cook, who has previously described climate change as “a huge existential threat”, is keen to point out that Apple is not just an energy company, but a technology company too.
Apple, founded in 1922, is now the world leader in computing devices and services, having overtaken Microsoft and Google to become the world market leader in those areas.
However, its long-term goal for the company is to create a better future for the planet.
While Apple’s CEO has said that Apple has invested heavily in renewable energy, and is working to develop batteries that would reduce the cost of running power plants, the real-world results of the company’s environmental and climate change policies have been mixed.
Apple is also known to have a very limited and often hostile relationship with its employees.
The company has made a habit of refusing to comment on the climate change crisis, instead focusing on the products it is developing and pushing ahead with plans to expand its operations in China and India.
The company has also taken a more conservative stance on social issues, often supporting traditional values in order to make sure its products were sold in a way that would appeal to a broad audience.
For example, it has made it a policy to use its new iPhone 7S and iPhone 7 Plus as only two screens to be sold to customers.
However there is no denying that Apple’s policies and tactics have been more aggressive than many of its competitors, with many companies and organisations opting to support policies and initiatives that the Apple brand is synonymous with.
Apple has even become a leading proponent of renewable energy in many countries, and has recently taken a leadership role in pushing ahead on this issue.
The climate change battle has also affected Apple’s reputation in other countries.
A poll by Greenpeace found that a majority of Chinese citizens, and more than 90 per cent of Germans, felt that Apple should not be “part of the climate solution”.
Apple has also faced a lot of criticism over its stance on climate change and its treatment of women and other people of colour.
In the past, it also faced criticism for its use of Chinese-made iPhones.
In 2017, the Australian Competition and Consumer Commission (ACCC) launched an investigation into Apple’s supply chain after complaints that some of its iPhone 7s had been made with faulty components.
The investigation found that Apple had supplied iPhones that were “substandard”, and had “misled consumers into believing that their phones were fully working”.
Apple is yet to comment publicly on the findings, but did take to Twitter to defend its actions, saying that the findings were “disputed”.
It said that “many parts” of the iPhone 7 and iPhone SE that were manufactured in China were also produced in India.